As the current season of IDOLS SA draws to a close and we wait with baited breath to see who will be the new SA Idol for 2012 later this evening. Let's look at the topic of toothpaste brands, afterall an idol should have the whitest teeth when they smile for the cameras after winning the competition. I was sitting watching TV after the Idols show on Sunday night and an advertisement for a "new" toothpaste called Pepsodent. Do we really need another brand on the market? Most brands do the same thing, make your beath smell nice, but they don't make your teeth any whiter than they already are. And the choices you have, about half a dozen different varieties of Colgate and almost twice as many choices for Aquafresh (does it all in one Mum) toothpaste. And the advertisements for all these brands: "9 out of 10 dentists recommend.........", well I have news for them as my dentist must be the 1 out of 10 as he doesn't recommend any particular brand. Although I do recall his "oral hygenist" tried to sell me an electric toothbrush for R150. I refrained as I believe in manual brushing. And these different brands seem to come in different flavours, fresh and minty is the one I like. I remember when we were kids, my Mom used to buy a toothpaste called Signal (the mouthwash in stripes). I wonder what happened to that one? Advertisements are misleading, like the one with an actor dressd as a dentist tells you why he recommends Sensodyne. Mmmm, didn't the Colgate dentist just do the same 30 minutes ago? He's not even a South African actor, he's American. It's like the othe shampoo advertisement wich is obviously dubbed into English from Russian or a similar language. How can you believe them? For me a toothpaste is a toothpaste........ they all do the same job. Maybe after the new SA Idol is crowned tonight, we can ask him or her which brand of toothpaste they use to have that million dollar smile!
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